I know this sounds very counter-intuitive but stay with me on this one. Journalist love to quote other people using clichés. Did I lose you yet? Ok. This is something that will help you with media interviews. It's a big aha in media training sessions. Just check...
Most people have heard the term, "Plugging." It usually means to "force your agenda into a media interview." I think we can do better. Listen to this week's Success In Media Weekly video strategy to hear the right way to plug during media interviews: In this video, I...
This is another example of "You Are Always On... When You Are in Front of the Media." Always remember that conversations before or after an interview count. In the case of Sainsbury's CEO, who was about to talk about a £12 billion merger, singing "We're in the Money"...
Do you convert interviews? Can you go from interview to web traffic to business and sign ups? Check out this week's short video lesson... Converting Interviews. This is a topic covered in the #1 International Bestseller, Media Secrets: A Media Training Crash Course. ...
How important is it for us to take the audience into account when doing media interviews? Pretty important. Watch: Media Training Value You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you...
Be Someone the Media Loves. What does the media want? What would make you the best media guest? Watch the video above to find out. Once they love you, you can move to converting interviews... CONVERSION IS WHERE THE ROI IS. Let’s look at your ROI, your Return...
