Media Training – Know Your Audience

How important is it for us to take the audience into account when doing media interviews?

Pretty important. Watch:

Media Training


You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you build credibility and a relationship with your audience.

Here are just a few things you can do to build and share value:

  • Add downloadable Top 10 lists
  • Add articles
  • Add a blog
  • Interview others and post as either text, audio or video
  • Create infographics
  • Give eBooks or free lists that can help your audience



Before you even begin to go out and do interviews, you need to ask yourself a few very important questions. You should fill in the answers below. (Answering these questions is critical to your mission. If you don’t know the destination, you’ll never get there.)

What is my goal for my upcoming interview(s)?

(Do you just want to look and sound good or are you hoping the audience will do something. Do you want them to go to a website, buy your book or product? Do you want to make sure they understand your perspective on an event or idea?)

What do I need to have happen as a RESULT of the interview?

(Possible answers include: more sales, more credibility, and/or more web traffic. Looking more comfortable and confident is important, but should not be the end result you are driving towards.)

What would the Big Win look like? How do you define Big Win?

This last question is one step beyond the results of the interviews. This includes both short and long-term success. Do you want to just look and sound better? Are you looking to get specific messages into your interview? Or, do you want to get more sales or drive more web traffic? All of the above? Write it down (above). (You can always revise your answer, but writing it down is the first step towards making it happen.)

You have to know where you’re going if you’re ever going to get there. You must “Begin with the End in Mind” as Stephen Covey says in The 7 Habits of Highly Effective People.


Know Your Destination

Having a clear sense of where you are heading is critical for this goal-setting process. If you don’t do this, you are destined to mediocre interviews. Mediocre means that, while nothing overtly terrible happened, nothing great happened either.



This was taken from the #1 Bestselling Book, Media Secrets: A Media Training Crash Course. Check it out.

About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
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