Don’t Over-Complicate (Media Interviews)

Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know.

Watch this video to hear more:

Below is an excerpt from the #1 International Best Seller, Media Secrets: A Media Training Crash Course

Don’t Over-Complicate

Many books and experts tend to make the idea of “media training” or “media consulting” complicated. My job for you is to constantly simplify the process.

Your job is the same. Decide what you want as a result of interviews and chart the course.

(Image: Skills plus practice = (Media) Mastery)

So, what is an interview?

Essentially it’s a conversation (most commonly between two people) where one person is asking questions and another answering.”


Actually, it’s more than that. Instead, I want you to think about interviews as one person asking questions, and the other answers, but . . . strategically injecting preplanned answers that have a goal in mind and… add value for BOTH parties.”

Guess what?  You can do this in an authentic way! This process is not about putting one over on the media. It’s about having more control.

What do most people want when they want to work with me?

They want to feel:

• more relaxed

• comfortable

• confident

• in control

Those are great goals. But, it is important to understand that the way something feels from the way it looks are often two different things. You can feel nervous and look completely relaxed. You can feel relaxed yet look nervous.

Here’s some great news:

If you appear relaxed or comfortable and confident, you get credit for being relaxed, comfortable and confident.

Not bad. Right?!

But don’t worry; I’ll show you how you can also feel better during interviews. Much of it has to do with practicing and using the systems in this book.

Looking the Part (Then feeling it, too)

How do you Look relaxed, comfortable, and confident?

There is a huge disconnect between the way an interview feels and the way it looks. Because of this, you might end with a completely different perception of what happened. Fortunately, there is an easy way to climb outside of your body and have a more objective view of what happened. I am talking about video recording yourself and watching it. This allows you to see what is happening, and keep making adjustments towards making it look better.

If you are truly interested in looking and sounding great during your interview, you must practice with a video camera.


This is the only way for you to quickly and objectively course correct. This is the only way for you to start to see yourself the way the rest of the world sees you.

This can’t happen by talking to yourself in the mirror.

This can’t happen by just thinking about what you should do.

An athlete would never just sit and think about competing. They have to get out in a “real” situation for “practice” to work.

By the way, this technique is important whether we’re talking about

• TV interviews

• Radio interviews

• Print interviews

• Internet media interviews

The data you learn from using a video camera is golden.

This gold will pay off in how much faster you’ll improve.


About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
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