Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course

Navigating the waters of the media continues to change—and at record pace

Media Secrets: A Media Training Crash Course

Media Secrets: A Media Training Crash Course

Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with their smartphone, through a social app, and posted online for the world to see. A Google search can paint a different picture of your brand than you were hoping for. This is why the techniques in this book are more powerful than ever.

Plus, there is an issue with most media training programs. They tend to focus heavily on body language and a few techniques for owning the direction of the conversation. While all of that is still important, it doesn’t address the number one question you should ask yourself before any media opportunity…

“What do I want to create
as a result of this interview?”

This one question will give you insight into the path you must build to achieve the results you are after. I will help give you an action plan using techniques in this book.

The media landscape is constantly changing. What was effective as far as getting your message out there yesterday is simply not enough to yield the results you’re seeking.

Whether you are giving an interview on TV, in print, radio, Twitter, with a blogger, on blog talk radio, on an investors conference call, via Skype, 0oVoo,, Livestream, Ustream, Google Hangouts, Periscope . . . or commenting through, Facebook Live, Instagram, LinkedIn . . . or sending one person a video message, text, or otherwise through your smartphone, you need to be in control of what you say and how it is or could be received. This book gives you the tools to do so.

Media Secrets – Amazon Link

Media Secrets – Bonus Site

We are not limited by the old definition of The Media: TV, Print, and Radio (Traditional Media.) Here’s what you need to add to your own definition: Mass communication that includes information delivered via text, picture, audio or video. Every day new platforms are being built and usually delivered via the Internet.

Our habits as consumers have changed and continue to evolve. There are still some who begin their day by watching/listening to a news/infotainment broadcast. Some read the newspaper on or after a commute to work. Some still watch the evening news. But, there are more and more that get news through Facebook, Snapchat, Twitter or news apps downloaded to their smartphone or computer. Some get their news, or better yet, information through YouTube videos, TED talks, clips of comedy shows, blogs, podcasts, and Reddit threads.

What time of day do these people get their news
or information?

Anytime it hits them to check. Notifications and alerts from our smart devices can get us to check a news story (even from our favorite social network) at any time of day, even as we are drifting off to sleep. “Is the buzz of my phone important? Let me check to see what this is.” We can easily fall into the rabbit hole. While there is more digital content to contend with, there are for more opportunities for reaching people with our message. Better yet, there are far more targeted opportunities for reaching others with our message. How lucky we are to live in a time where you can target a specific message to: soccer moms, who have a home based business, are concerned with nutrition, and live in Denver, Colorado. The tools are there to do it. As always, we must tailor our messages appropriately.

While many people think it would be great to get on one of the top U.S. morning shows like The Today Show or Good Morning America, the truth is, less than six million people will be tuning in. Of those people, many will not be paying close attention, many will not be your right fit or prospect for your message, and many will be too busy or unmotivated to take action. Your target, wide-eyed audience might forget to take action once a new segment begins or a commercial break grabs their attention.

How do we deal with such a situation? The good news is, now, more than any other time, we have the most control over sharing our message with the masses and have more control over what we want to say.

Ordinary (non-traditional media talent) people often get more than six million views on one of their videos on YouTube or Facebook. This democratization of the media means more control over your content and messages you wish to share with the world. Some of these people may only get a few thousand views or a just a few hundred. But, if they are the right few thousand or few hundred, they have a much better chance of using the media to create their own desired outcome.

So, is it better to be in The New York Times or have 100,000 people share your story via Facebook or Twitter? The answer is that both traditional and internet media are important, and best when used together. The NY Times provides massive credibility, third-party endorsement, and proof that a major, established media outlet believes in you and/or what you have to say. This article can help you magnify that power if you use it on your website, in your marketing pieces, in newsletters, on social media, etc. Use it to drive people toward a positive conclusion. This conclusion can be them taking a next step in some way. That step could be buying your book or product, signing up for your newsletter, or simply getting information or your story out in the public to reach a greater amount of people. Whatever your aims and aspirations, having clarity over the next step will be important in achieving your goals.

You must always begin by asking yourself…

“What do I want to create as a result of these interviews or media attention?”

“What do I want people to do?”

This helps us create a path toward the right outcome—and likely income (if that’s your aim). This book gets you to ask these questions and helps you build the path to get there.

Media Secrets – Amazon Link

Media Secrets – Bonus Site

-Jess Todtfeld
Copyright 2016

Avatar About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
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