Where do you set the bar when approaching media interviews?
It might not be where you thought it was.
Don’t over-complicate
Many other media interview authors and experts tend to make the idea of “media training” or “media consulting” complicated. My job for you is to constantly simplify the process.
Your job is the same. Decide what you want as a result of interviews and chart the course.
Skills + Practice + (Media) Mastery
Media Interviews – Training with an Expert
If you are really serious about this media interview process, have an expert on your side. It’s the idea of having someone to coach you through the process and get you to your destination faster.
A media trainer can help you:
- Get specific messages into media interviews
- Never be misquoted
- Drive traffic to your website
- Measure interview success
- Reduce the amount of prep time for interviews
- Get the media to help you “plug”
- Reduce tension
- Project leadership
Your trainer will also help you separate “the most important” elements in a critique of the trivial issues.
First Things First
Before you even begin to go out and do media interviews, you need to ask yourself a few very important questions. You can even fill in the answers below. (Answering these questions are critical to your mission. If you don’t know the destination, you’ll never get there.)
What is my goal for this media interview?
What do I need to have happen as a RESULT of the media interview?
What would the Big Win look like?
This is critical for this process. If you don’t do this, you are destined to mediocre interviews. Mediocre means that while nothing overtly terrible happened, nothing great happened as well.
Most people think that media training is about having good body language or no ums. That’s fine, but not the bigger game.
Don’t let fear get the best of you. Take the right steps first to feel more prepared for your next media interview.
About Jess Todtfeld