Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up?  I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking and Secrets to What They […]

Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to practice smarter not harder, watch the video below: […]

This, by far, is one of the most important media interview secrets.  Once you start to look, sound, and feel better during interviews, you’ll want to deploy this tactic. Watch! “Call to Action” Definition A call or instruction to the audience to provoke a specific response.  Calling people to act in some way, ideally right now. Examples: […]

Where do you set the bar when approaching media interviews? It might not be where you thought it was. Don’t over-complicate Many other media interview authors and experts tend to make the idea of “media training” or “media consulting” complicated. My job for you is to constantly simplify the process. Your job is the same. Decide […]

In this short video I bottom line what you have to do to look great. Now you can stop worrying about that and focus on what messages you want to include. What You’ve Heard From Other People When I work with everyone from CEOs and high-level executives to U.N. officials to experts and authors, many […]

Recent Interviews – I was recently featured on Ken Rochon’s podcast, Amplified. We talked about How you can get paid to speak.  This is all in conjunction with my latest project, Magnetic Speaker … a 3-day Master Class on How to Start and Maintain a Speaking Business.  There is also a Magnetic Speaker Blueprint where you […]

Thank you to the folks at RiseSmart, who help people who have been laid off from their jobs.  They asked me to speak to their clients about communication, getting publicity, and being a business.  It was an honor and pleasure to serve. Check out this follow-up from one of their chief reps:        

Anthony Scaramucci is the new White House communication director. Many people ask me if he is doing a good job and if they should model any of the techniques that Donald Trump uses. In this video, I will give you my thoughts and show you how you can communicate with power.   This is an […]

It is always a pleasure when clients take what I say and run with it.  Deb Lindh, Ed.h was recently featured in this NBC-TV interview.  She talks about tips for managing stress.  Check her out. http://www.kare11.com/mb/entertainment/television/programs/news-at-4/minnesota-author-shares-tips-for-managing-stress/422129507          

Getting more press and more publicity is important to move a business forward, to have more sales, and to increase visibility.  In this recent interview, millionaire entrepreneur Jen Groover interviews me on how to get more PR and press.  I share some media secrets along the way. Check it out: If you are watching this […]

Thank you to Jill Schiefelbein, author of Dynamic Communication.  She interviewed me for her book and I received some great bonuses.  This is really a perfect case study to share with all of you. Jill wrote a book about communication and communication techniques.  She interviewed may experts that focused on communication areas beyond her expertise. […]

Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]

Today we are talking about the truth . . . RIP the truth . . . Rest In Peace. Nice knowing you. Today’s entry was taken from our Media Secrets podcast Welcome to the Media Secrets podcast. I’m Jess Todtfeld. I’m the author of the book called, Media Secrets: A Media Training Crash Course. Today we are […]

In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case.  I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation.  For years I’ve felt that news has become […]

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]