by Jess Todtfeld | Mar 31, 2025 | Media Training, PR Marketing, Uncategorized
Hey there, Communication Pros— We know the tried-and-true strategies still matter. Press releases, news conferences, and good relationships with local media are key tools in your toolbox. But in today’s media landscape, new opportunities are popping up in places you...
by Jess Todtfeld | Apr 10, 2023 | PR | Public Relations, PR Marketing
In today’s fast-paced digital landscape, guaranteed publicity is more important than ever for businesses and individuals alike. As the virtual world continues to evolve, maintaining a strong online presence and leveraging the power of visibility, publicity, and...
by Jess Todtfeld | Feb 6, 2023 | AI, ChatGPT, LaMDA, PR | Public Relations, PR Marketing
ChatGPT, OpenAI and now Google’s Bard (built on their LaMDA framework) have changed the world overnight. This includes the work of public relations (PR) practitioners. Many of you know I have a Guinness Record for publicity. I got to thinking… how could...
by Jess Todtfeld | Feb 2, 2023 | PR | Public Relations, PR Marketing
ChatGPT for Public Relations. Here is the link to get it at a special price! You heard me on the Public Relations Review Podcast with host Peter Woolfolk. Happy to share this amazing tool at more than 80% off using the link above. And … check out Peter’s...
by Jess Todtfeld | Oct 17, 2018 | Pitching, PR | Public Relations, PR Marketing
Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate? If you are pitching the media, this is something you need to know. In today’s video I help those pitching the media learn how to check your open rate and...
by Jess Todtfeld | Jun 28, 2018 | Blog, Marketing, PR Marketing
Imagine learning about YouTube when it first came out. Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my...
