Do You Know Your Open Rate?

Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate?  If you are pitching the media, this is something you need to know.  In today’s video I help those pitching the media learn how to check your open rate and even learn how to send […]

Is IGTV the Next Big Thing?

Imagine learning about YouTube when it first came out.  Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my PR and Communications professionals   […]

PR Secret Weapons

This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Public Relations / Publicists and Communications Pros Strategy Session (Click Play)

Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc.  If you are a public relations or communications pro, this is for you. Some really great content came out of this one.  Take a listen…      

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]