by Jess Todtfeld | Oct 17, 2018 | Pitching, PR | Public Relations, PR Marketing
Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate? If you are pitching the media, this is something you need to know. In today’s video I help those pitching the media learn how to check your open rate and...
by Jess Todtfeld | Jun 28, 2018 | Blog, Marketing, PR Marketing
Imagine learning about YouTube when it first came out. Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my...
by Jess Todtfeld | May 31, 2018 | Pitching, PR | Public Relations, PR Marketing
This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes....
by Jess Todtfeld | Feb 6, 2017 | Email Marketing, PR | Public Relations, PR Marketing
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how...
by Jess Todtfeld | Jan 30, 2014 | PR | Public Relations, PR Marketing, Webinar
Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc. If you are a public relations or communications pro, this is for you. Some really great content came out of this one. Take a listen… ...
by Jess Todtfeld | Jan 22, 2014 | Marketing, PR | Public Relations, PR Marketing
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I...
