Good news... We can do better. Check out this week's video: The following is an excerpt from the book Media Secrets: A Media Training Crash Course A New Take on PLUGing Traditionally, the plug is the product mention by the interviewer or interviewee. This can...
You know what they say... practice makes perfect. When it comes to media interviews, most people never practice. After doing an actual interview, they realize they are finally warmed up and wish the'd have said a few extra things. Here is the best way to practice...
This week's topic... PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it...
I know this sounds very counter-intuitive but stay with me on this one. Journalist love to quote other people using clichés. Did I lose you yet? Ok. This is something that will help you with media interviews. It's a big aha in media training sessions. Just check...
Most people have heard the term, "Plugging." It usually means to "force your agenda into a media interview." I think we can do better. Listen to this week's Success In Media Weekly video strategy to hear the right way to plug during media interviews: In this video, I...
This is another example of "You Are Always On... When You Are in Front of the Media." Always remember that conversations before or after an interview count. In the case of Sainsbury's CEO, who was about to talk about a £12 billion merger, singing "We're in the Money"...
