Should Everyone Have a Podcast?

If you own a business, want to be a speaker, or position yourself as a thought leader, we’ve all been told that you must have a book.  How about a podcast?  What do you think? Here are some of my thoughts.  Add yours in the comments at the bottom.  

TV Studio in Your Pocket

Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio in your pocket.  We are so lucky to have so much technology at our disposal.  Are you […]

Is IGTV the Next Big Thing?

Imagine learning about YouTube when it first came out.  Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my PR and Communications professionals   […]

Yahoo! Finance Story: How to Get Booked in the Media and Get Publicity for Your Business

Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]

Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

  Check out this interesting article.

Standing Out

In crowded markets or not, it is important to stand out, to differentiate just to be seen an heard. Good luck to Jimmy Fallon who takes over The Tonight Show … Tonight.

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]

Email Marketing Mistakes

Check out Seth Godin’s insights on Email Marketing mistakes: Eight email failures (and questions for those that want to do better)   A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He […]