by Jess Todtfeld | Jan 16, 2018 | Blog, Media Training
MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a...
by Jess Todtfeld | Jan 16, 2018 | Blog, Media Training
So many media trainers talk about what to do when you encounter a reporter. In the 2000′s, YOU can be the media. Check out today’s lesson: Bonus content: Media as Marketing Media can be powerful marketing. Why Most Media Trainers Don’t Cover This...
by Jess Todtfeld | Jan 16, 2018 | Blog, Media Training
Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1...
by Jess Todtfeld | Jan 16, 2018 | Blog, Media Training
Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up? I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking...
by Jess Todtfeld | Jan 15, 2018 | Blog, Media Training
Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to...
