This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes....
I know this sounds very counter-intuitive but stay with me on this one. Journalist love to quote other people using clichés. Did I lose you yet? Ok. This is something that will help you with media interviews. It’s a big aha in media training sessions. Just...
Most people have heard the term, “Plugging.” It usually means to “force your agenda into a media interview.” I think we can do better. Listen to this week’s Success In Media Weekly video strategy to hear the right way to plug during media...
This is another example of “You Are Always On… When You Are in Front of the Media.” Always remember that conversations before or after an interview count. In the case of Sainsbury’s CEO, who was about to talk about a £12 billion merger,...
Do you convert interviews? Can you go from interview to web traffic to business and sign ups? Check out this week’s short video lesson… Converting Interviews. This is a topic covered in the #1 International Bestseller, Media Secrets: A Media Training...
