Media Training is important… but more important than media training are the outcomes you are looking to create. Success In Media, Inc. President Jess Todtfeld explains the “Winging It” strategy. You will learn how people use this strategy as well as...
Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc. If you are a public relations or communications pro, this is for you. Some really great content came out of this one. Take a listen… ...
Dealing with crisis situations is never fun. It is a necessary evil and it may fall into your lap at any moment Are you prepared? Here are some of the first steps: Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story...
PR hooks are the lifeline of a good pitch. Today I’ll share 5 ways to generate better PR hooks. I even recorded my screen in the video below to show you how I am easily able to use this website to create PR hooks. Flash Sale: PR hooks can easily be created using...
