This is another example of “You Are Always On… When You Are in Front of the Media.” Always remember that conversations before or after an interview count. In the case of Sainsbury’s CEO, who was about to talk about a £12 billion merger,...
Do you convert interviews? Can you go from interview to web traffic to business and sign ups? Check out this week’s short video lesson… Converting Interviews. This is a topic covered in the #1 International Bestseller, Media Secrets: A Media Training...
How important is it for us to take the audience into account when doing media interviews? Pretty important. Watch: Media Training Value You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you...
Be Someone the Media Loves. What does the media want? What would make you the best media guest? Watch the video above to find out. Once they love you, you can move to converting interviews… CONVERSION IS WHERE THE ROI IS. Let’s look at your ROI, your...
Not sure if you’ve been giving interviews. Either way, there are always things we worry about … usually not the right things. Check out this week’s, SHORT video lesson: WHAT TO WORRY ABOUT/ WHAT NOT TO WORRY ABOUT People spend a good deal of time worrying about the...
Media Interviews… Make sure to leverage every media interview opportunity. -This excerpt was taken from the #1 International Best Seller, Media Secrets: A Media Training Crash Course -Here is the link I reference in the video above. Leverage Leveraging...