MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a...
So many media trainers talk about what to do when you encounter a reporter. In the 2000′s, YOU can be the media. Check out today’s lesson: Bonus content: Media as Marketing Media can be powerful marketing. Why Most Media Trainers Don’t Cover This...
Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1...
Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up? I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking...
Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to...
This, by far, is one of the most important media interview secrets. Once you start to look, sound, and feel better during interviews, you’ll want to deploy this tactic. Watch! “Call to Action” Definition A call or instruction to the audience to provoke a specific...
