Learn How to Ace Your Next Interview.
The Media Training Toolkit is a free library of seven guides covering every interview format that matters today: TV, podcast, radio, print, remote video tours, short-form video, and being quoted by AI. No opt-in required to read any of them. Click the cards below.
Pick the format you're working on next.
Each guide is a 5-minute read packed with proven tactics from a former NBC, ABC & Fox TV producer. No email required.
Top 10 TV Interview Tips
Studio interviews and Zoom-based TV hits. Body language, eye line, lighting, framing, and what to wear so you look right on camera.
View the Guide
Top 10 Podcast Interview Tips
How to prep for a 45-minute conversation, get clipped on social, and turn one appearance into leads for years.
View the Guide
Top 10 Radio & Audio Tips
Terrestrial AM/FM, SiriusXM, streaming radio, audio livestreams. Modern setup, modern delivery.
View the Guide
Top 10 Print & Online Article Tips
How to give reporters quotes that survive being pulled out of context, from the New York Times to Substack.
View the Guide
Top 10 Remote Video Tour & Multi-Outlet Strategies
The modern Satellite Media Tour is virtual. How to do 10-20 back-to-back hits from your desk and stay sharp through every one.
View the Guide
Top 10 Social Media & Short-Form Video Tips
LinkedIn Live, Instagram and TikTok lives, X Spaces, YouTube long-form, and clips that travel.
View the Guide
How to Be Quoted by AI · ChatGPT, Perplexity, Claude & Gemini
The new audience that nobody is training for. How to show up when someone asks an AI tool for an expert in your field. The differentiator no other media trainer is teaching yet.
View the GuideThe Toolkit Explained
A short walk-through of how to use the guides above and the 10-video series below.
The E-Course in the video is now the 10-Video Free Package below. Opt in to see the videos.
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The toolkit is a great start. The real work happens 1:1.
If a high-stakes interview, keynote, or media tour is coming up, get on a call with Jess.
Media Secrets: A Media Training Crash Course.
The book behind the toolkit. Everything you need before any media interview, on any platform: what to say, what to wear, how to deliver, and how to convert coverage into business.
Includes the Sound Bite System, the Media Messaging Grid, and 13 principles for delivering quotes journalists actually use.
Reviews from real practitioners.
From publicists, executives, doctors, and entrepreneurs who used the system in real interviews.
The new Bible for media training.
Media Secrets is the new Bible for media training. It contains every single thing one needs before doing a media interview, from "what to say" to "what to wear." This book has it all. I particularly like the sound bite quote system. This is an extremely important part of any interview.
Jess has left no stone unturned.
Jess Todtfeld has left no stone unturned, yet the magic of the book is that it is not at all overwhelming. It is a quick read that covers an enormous amount of information, particularly in today's media, digital and social media age.
Takes the mystery out of working with the media.
Jess Todtfeld takes his experience and takes the mystery out of working with all types of media so you look and sound your best to gain traction for your message.
THE professional go-to for media training.
I first heard Jess speak a couple of years ago. He has been an inspiration to me ever since. This book is full of useful information and is a must-have for any entrepreneur who wants to know how to make the most of their media exposure.
Distills a lifetime of experience into a book that's easy to read.
Just as important, he gives you very actionable steps you can easily follow. Grab it if you have ANY interest in interfacing with the media.
The Media Master, sharing years of advice.
Jess is a master of educating, informing, and transferring hope to the reader. Getting media coverage is part art and part science, and Media Secrets helps the reader understand why media coverage is so important and how to do it. A must-read.
Questions people ask about the toolkit.
What is the Media Training Toolkit?
The Media Training Toolkit is a free library of seven guides from Jess Todtfeld, a former NBC, ABC, and Fox television producer. Each guide covers one interview format: TV, podcast, radio, print and online articles, remote video tours, social and short-form video, and how to be quoted by AI tools such as ChatGPT, Perplexity, Claude, and Gemini.
Do I have to give my email to read the guides?
No. Every one of the seven guides is open on this site with no opt-in and no paywall. The only thing that asks for an email is the optional set of 10 media training videos.
Which guide should I read first?
Read the guide that matches your next booking. If a TV segment is on the calendar, start with the TV interview tips. If you are going on a show with a microphone and no camera, start with radio and audio. If nothing is booked yet, start with how to be quoted by AI, because that one shapes whether you get asked at all.
How long does each guide take to read?
About five minutes. Each guide is a numbered list of ten tactics, so you can also skim it in the car on the way to the studio.
Who wrote the toolkit?
Jess Todtfeld, founder of Success in Media. He produced more than 5,000 television segments at NBC, ABC, and Fox, has trained over 100,000 people on six continents, and holds the Guinness World Record for the most media interviews given in 24 hours.
Is the toolkit enough, or do I still need media training?
The toolkit teaches you what to do. It cannot tell you how you actually come across, because that takes a camera, a hard question, and someone playing the recording back with you. If the interview genuinely matters, use the guides to prepare and then book a session to rehearse.
The toolkit gets you started. A session with Jess gets it done.
For a high-stakes interview, keynote, or executive media coaching engagement, talk to Jess directly. Most clients book a focused prep session that pays for itself in a single appearance.