Media Interviews: What Should You Worry About?

Not sure if you’ve been giving interviews. Either way, there are always things we worry about … usually not the right things. Check out this week’s, SHORT video lesson: WHAT TO WORRY ABOUT/ WHAT NOT TO WORRY ABOUT People spend a good deal of time worrying about the questions that will be asked in an […]

Leverage Every Media Interview

Media Interviews… Make sure to leverage every media interview opportunity. –This excerpt was taken from the #1 International Best Seller, Media Secrets: A Media Training Crash Course –Here is the link I reference in the video above. Leverage Leveraging interviews means multiplying its effect. In the “old” days, when someone would go on a show […]

The Power of Makeup

MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a disconnect. This […]

Don’t Over-Complicate (Media Interviews)

Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1 International Best Seller, Media Secrets: […]

The Secret to Using Notes During Presentations

Most people don’t use notes when giving a presentation.  They just put them all up on a PowerPoint slide and read to everyone in the room. We all know what this is like … we hate it (unless we are the presenter.)  How can we fix this situation so everyone can be supported and so […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

17 Most Essential Radio Interview Tips

The 17 Most Essential Radio Interview Tips Write out ten bullet Points you plan say during the interview. Email it to the producer and/or host. Chances are good that they’ll use it as their guide. Write out a larger list of answers you would love to say in an ideal world. Divide them into three categories […]

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]