How to PLUG Correctly – Media Interviews

Most people have heard the term, “Plugging.” It usually means to “force your agenda into a media interview.” I think we can do better. Listen to this week’s Success In Media Weekly video strategy to hear the right way to plug during media interviews: In this video, I mentioned the Media Cheat Sheet. Click to get […]

Media’s Aggressive Fact Checking & What it Means For You

In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case.  I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation.  For years I’ve felt that news has become […]

Pick a Producer’s Brain

Monday, June 26th I’ll be leading another one of my open calls with PR people.  This is where I answer your questions and provide general help / advice. What’s the catch?  There isn’t one.  I’m not even selling anything.  Sure, if we haven’t worked together, I’d like to show up in a way where I’m […]

Worst News Stories of 2014?

Mother Jones released it’s “Worst News Stories” of the year article. Check out some of the videos in the piece.  What do you think?   The Worst Segments That Appeared on Cable News in 2014 Or, the year in Don Lemon. -By Sam Brodey – Tuesday, Dec. 23rd 2014 In 2014, it was hard to […]

Understanding the 5 Types of Reporters

Here’s a great post from PRnewser.com   Understanding 5 Types of Reporters (and How to Work with Them) By Shawn Paul Wood on September 10, 2014 3:30 PM The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]