by Jess Todtfeld | May 29, 2019 | Blog, Media Training, PR | Public Relations
Here’s a great post from Adweek Magazine The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing,...
by Jess Todtfeld | May 1, 2018 | Blog, Media Training
Most people have heard the term, “Plugging.” It usually means to “force your agenda into a media interview.” I think we can do better. Listen to this week’s Success In Media Weekly video strategy to hear the right way to plug during media...
by Jess Todtfeld | Feb 8, 2017 | Crisis, Media Critique, PR | Public Relations
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around...
by Jess Todtfeld | Jun 26, 2015 | Uncategorized
Monday, June 26th I’ll be leading another one of my open calls with PR people. This is where I answer your questions and provide general help / advice. What’s the catch? There isn’t one. I’m not even selling anything. Sure, if we...
by Jess Todtfeld | Dec 23, 2014 | Media Critique
Mother Jones released it’s “Worst News Stories” of the year article. Check out some of the videos in the piece. What do you think? The Worst Segments That Appeared on Cable News in 2014 Or, the year in Don Lemon. -By Sam Brodey –...
