This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]
posted on January 16, 2018 by
The Mind of the Media: What They Are Thinking
Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up? I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking and Secrets to What They […]
posted on February 7, 2017 by
Twitter’s Demise? Trends for 2017
According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on. My thought? No. There will still be Twitter in the next year. It is relevant to our Tweeter In Chief, Donald J. Trump. During live events like the Super Bowl or […]
posted on February 6, 2017 by
When Emailing the Media…
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]
posted on October 17, 2016 by
Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]
posted on June 26, 2015 by
Pick a Producer’s Brain
Monday, June 26th I’ll be leading another one of my open calls with PR people. This is where I answer your questions and provide general help / advice. What’s the catch? There isn’t one. I’m not even selling anything. Sure, if we haven’t worked together, I’d like to show up in a way where I’m […]
posted on November 20, 2014 by
Understanding the 5 Types of Reporters
Here’s a great post from PRnewser.com Understanding 5 Types of Reporters (and How to Work with Them) By Shawn Paul Wood on September 10, 2014 3:30 PM The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry […]
posted on June 24, 2014 by
Media Interview Control at the Pitch Stage
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances are, the media will use it. Some examples: Now You […]
posted on January 22, 2014 by
PR Marketing Insider Videos
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I knew, my co-author and I were […]