by Jess Todtfeld | Feb 6, 2017 | Email Marketing, PR | Public Relations, PR Marketing
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how...
by Jess Todtfeld | Oct 17, 2016 | Blog, Media Training, PR | Public Relations
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who...
by Jess Todtfeld | Jun 26, 2015 | Uncategorized
Monday, June 26th I’ll be leading another one of my open calls with PR people. This is where I answer your questions and provide general help / advice. What’s the catch? There isn’t one. I’m not even selling anything. Sure, if we...
by Jess Todtfeld | Jun 24, 2014 | Media Training, Pitching, PR | Public Relations
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances...
by Jess Todtfeld | Jan 22, 2014 | Marketing, PR | Public Relations, PR Marketing
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I...
