Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate? If you are pitching the media, this is something you need to know. In today’s video I help those pitching the media learn how to check your open rate and...
This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes....
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around...
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how...
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who...
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances...
