TV Studio in Your Pocket

Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio in your pocket.  We are so lucky to have so much technology at our disposal.  Are you […]

Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]

Media Training – Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.   This is a web site I stumbled on offering a product or service that […]

101 Really Good Ideas for 2014

  http://www.doitmarketing.com/blog/bid/103388/Marketing-Coach-101-Really-Good-Ideas-for-2014 Looking to make the next year your best year yet?  Check out some of these great ideas for your business, job, and life.